Is it better to buy whole bean or ground coffee?
Without a doubt it is better to purchase whole beans and grind them immediately before brewing. Whole bean coffee stays fresh longer because there is less surface area exposed to oxygen. As soon as you grind the coffee, oxygen attacks every little coffee particle.
How long will my coffee stay fresh?
Freshness is one of the key factors that effect the flavor in your cup. The general rule is "the fresher the better." We encourage you to buy enough coffee to get you through the next several weeks, not months.
How many cups will I get from a 340g/12 oz. bag of coffee?
Approximately 34 cups, depends on how strong you like the coffee.
How should I store my coffee?
You should keep your coffee in a cool, dry place in an airtight container or zip-lock bag. There are two schools of thought on where to store your coffee: 1) In the freezer. This definitely helps keep your coffee tasting fresher longer, but some claim the freezing process physically changes the structure of the flavorful oils. 2) The refrigerator. This method adheres to the general assumption that a cool, dry place is best. However, if you tend to leave things in the fridge too long, your beans could end up tasting rank!
What is the best method to brew the beans?
This is purely a matter of personal opinion. The French press is probably the best home brewer and the percolator should be avoided. If you are a slave to the convenience of the automatic drip coffee maker, be aware the quality of your brew will vary immensely depending on the quality of the unit. Some brew too hot ( burnt/bitter) and some too cold (watery/weak).
How much coffee should I use?
Approximately one tablespoon of ground coffee for each six ounces of water.
How should I grind my coffee?
French Press (Press pot) - Coarse grind.
Automatic Drip Brewer (coffee maker) - Medium grind
Espresso (cappuccino) – Fine powder. Your shot should be complete in 17-20 seconds. If it comes out faster, your grind it too course. If you’ve reached the 20 second mark and you still don’t have a shot, your grind is too fine.